Our Story
Ciao! I’m Marta, founder of Viaggiare Bene, and this is how Viaggiare Bene DMC was founded.
After over fifteen years in the travel industry—as a travel director, agency sales expert, and chief area manager—I was inspired to create something more personal, intentional, and aligned with my own passions.
In 2020, I founded Viaggiare Bene right here in Trento, nestled in the breathtaking Italian Alps. My mission was clear: to help travel advisors offer refined, authentic, and beautifully crafted itineraries without the overwhelm of a complex market.
My expertise spans history, art, outdoor sports, and the rich local traditions of food and wine. These passions shape every journey we design, infusing them with depth, care, and true personalization. This is our VIBE (VIaggiare BEne): in italian it means "travel done well" —with meaning, elegance, and a personal touch.
Today, we collaborate with partners worldwide—from the USA to Japan, Portugal to the Baltic States—delivering custom itineraries, discreet luxury, and experiences that reveal Italy’s most intimate and authentic sides. We are proud of our high client satisfaction and our role on the board of Fiavet Trentino–South Tyrol.
Every itinerary we create strengthens the connection between advisors and their travelers. When clients say, “Our trip was magical,” we know we’ve fulfilled our promise.
As we prepare to open our new office in Trento’s historic center, our vision is clearer than ever: curated travel, thoughtful pacing, trusted local partners, and meaningful immersion.
