Who we are & what we do

We are passionate about crafting tours that show off the very best of Italy

Viaggiare Bene is an exclusively B2B Travel Company based in Trentino.

We craft tailor-made tours for individuals and small groups with on-the-ground support, so your clients enjoy seamless premium journeys and keep coming back. From stunning mountain landscapes of Trentino to the pristine beaches of Sicily, we help you discover Italy’s hidden gems, through immersive experiences that blend culture, flavours and lifestyle.

Why book with us?

Made by incoming experts for Travel professionals

We understand how overwhelming it can be to secure the perfect tour packages for your clients.
Thanks to our long-time cooperation with travel advisors, we know how to align itineraries with your clients’ expectations while ensuring a smooth, efficient workflow for travel advisors.

When you book with us, you can relax knowing every recommendation has been personally checked. We exclusively work with highly skilled guides who know how to foster genuine connections and avoid tourist traps.

Our journeys celebrate the rich traditions, craftsmanship, natural beauty, and vibrant local life of each destination. We promote respectful, meaningful, and sustainable travel experiences that preserve these treasures for generations to come.

How we work

Request
Please send your request to info@viaggiarebene.com, so we can take action right away. For detailed or complex requests, we prefer to schedule a call to discuss all the details closely.
Rates
We usually work with net rates, but commissionable rates are also available. Kindly inform us of your preferences and the commission percentage. Commissions are paid within one month after departure upon receipt of your invoice.
Branding
All our services are white-labeled, allowing your brand to shine!
In-destination communication
A day before your clients arrive, we will create a WhatsApp group to coordinate communication on the ground.
Support
Have questions or need an advice? We are just an email or a call away.

Our product

Crafting journeys as unique as you.

We always have something new and exciting for both first-time and returning travelers! Here is our product overview.

Round Trips

Unearth hidden Italy with our specially curated tours that combine iconic landmarks with undiscovered gems. Our unique, expertly planned trips give you a feel of the real Italy.

Corporate groups

Whether you are looking for a staff incentive trip or a thrilling team-building activity, our tours are guaranteed to be memorable and get results.

Individual tours & services

Our local experts devise bespoke tour plans that get you closer to the heart of Italy, experiencing the very essence of our culture.

Active Holiday

From skiing or hiking in the majestic Dolomites to watersports in the stunning surroundings of Lake Garda, Sicily or Sardinia, welcome to our incredible playground!

Food & Wine Tours

Discover a land bursting with flavour! With our personalised tours, you can get a real taste of Italy, the home of some of the world’s finest food and wine.

Luxury collection

Experience the best of Italian hospitality, for unforgettable journeys of refined elegance and style.

Planned by us, loved by you:

A magical trip to North Italy

July 30, 2025

Marta truly worked magic by organizing a last-minute trip to Northern Italy for us. The entire two-week journey was flawlessly seamless, with smooth transitions from one destination to the next. We were accompanied by knowledgeable guides and professional drivers, and each day's itinerary struck the perfect balance between activities and relaxation. This gave us ample time to fully enjoy and absorb the unique charm of every city, location, and town we visited. Our time at Lake Como and Bellagio was unforgettable—especially the boat ride to a local restaurant, which was a definite highlight. Learning the rich history of each stop added incredible depth to the experience. Highly recommended!

Anna, New Jersey

Great Service!

June 21, 2025

Thank you so much, Marta! It's a very exciting day and we are all very happy to be here. I am in love with the hotel and cannot beleive we are sleeping right near Verdi's room!!! ...I appreciate you being so flexible and responsive!

KS, New York

Great care of private services

May 2, 2025

Hi Marta, I hope you're having a great day! I just wanted to pass along that my client shared how happy she was with the private transfer services. Thank you so much for taking such great care of her—I really appreciate it!

T.S. , Pennsylvania